TAVR Twitter Surgery Event
While employed at McLaren Health Care, I wrote and executed the strategy for the first-ever Twitter surgery event in McLaren’s history.
The Twitter event was an educational documentary that was aired with cardiothoracic surgeons answering questions live on Twitter in real-time. The purpose of the event was to educate baby boomers and their children about this groundbreaking surgery. You can still see the documentary that was utilized in the event below, which has ~100k views as of 2023.
Role: Corporate Social Media Strategist at McLaren Health Care
Project Launch: Feb 2014
Outcomes: Create awareness for the TAVR procedure; educate potential patients and their immediate family members
More Industry Projects
-
![New Product Concept]()
New Product Concept
As a director of marketing at a ski resort, I created a new lift product called The Happiness Card.
-
![Social Media Fundraiser]()
Social Media Fundraiser
While employed at a consultancy, I wrote and executed an autism school media fundraiser which raised over $75k.
