Before shifting to academia, I worked in industry as a director of marketing, a social media strategist, and a small business owner.
While I’ve worked on many projects through my years in industry, these are the ones that stand out in my mind as the most impactful. It’s fair to say that working in hospitality marketing and with social media in various roles has led to my current research interests within academia.
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![Happiness Card]()
New Product Concept
As a director of marketing at a ski resort, I created a new lift product called The Happiness Card.
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![Twitter Surgery Event]()
Twitter Surgery Event
As a social media strategist, I wrote and executed the strategy for the first-ever Twitter surgery event in McLaren’s history.
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![Social Media Fundraiser]()
Social Media Fundraiser
While employed at a consultancy, I wrote and executed an autism school social media fundraiser which raised over $75k.
